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Investing in Popcorn

How AMC Increased Profits by Turning the Camera on Top Talent

Finding Stars for the Movie Biz

Americans love going to the movies. So much so that it’s the top leisure activity for adults in the U.S. 

AMC Entertainment delivers distinctive and affordable movie-going experiences in more than 340 theaters with about 5,000 screens across the United States and Canada. In any given week, the company’s theaters constitute almost half of the top 50 highest-grossing theaters in the U.S., including the top three.  But much of the revenue generated from ticket sales goes to the film studios, so for theaters to turn a profit it’s all about food and beverage sales -- the more popcorn a theater sells the more money it makes.

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